Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared)

Summary

The main theme is the evolution of B2B selling with AI, emphasizing that buyers are largely decided before engaging sales teams. Key subjects include the limitations of bolting AI onto existing systems, the need for AI-native architectures, and the challenges of AI integration and understanding buyer intent. The practical takeaway is that for effective GTM strategies in the AI era, businesses must redesign their foundational architecture with AI at its core rather than simply layering it on top of outdated processes.